If sustainability is about doing no harm, the concept of regeneration is to actively try to improve the world around us. We want people from all over the world to visit Colombia and stay with us. We can't ignore the environmental impact that has, but we also know how important tourism revenues are for the underserved communities where we operate.  So, we do our best to operate Blue Apple in the most positively impactful way we can. We don't buy what we don't need. We avoid single use plastic. We pay attention to the UN'S SDGs (did you know, they were a Colombian proposal?) We recycle. We create pathways for promotion instead of hiring foreign managers. We set goals, me measure data. We think about how everything we do, affects the world around us. We learn. We change.